“It’s about creative and thoughtful ways to shape storytelling.”

ABOUT JULIE ROTHMAN

Julie Rothman is the Founder of JRO Communications, a public relations practice specializing in communications strategy and publicity for entertainment, tech, and lifestyle brands. 

Julie has been recognized as a trusted adviser throughout a 25-year career that includes senior level posts at NBCUniversal, FOX and Viacom, and her wide-ranging background includes experience in media relations, corporate and crisis communications, branding, event management and talent relations activities.

Julie has navigated industry change by using shifting consumer habits as opportunities to identify new trends and thoughtful ways to shape storytelling to amplify client messaging.

She’s led press rebrands for the Oxygen network and the online learning site Craftsy, relaunched CNBC’s primetime line up, and worked on the expansion of Sony Music’s global podcast division.

Other campaign highlights include award-winning series 30 Rock, the Law & Order brand, and the critically lauded Master of None, as well as the iconic Macys Thanksgiving Day Parade, the Rockefeller Center Tree Lighting and the Radio City Rockettes Christmas Spectacular.

Earlier in her career she worked on national series and live event specials for Nickelodeon, VH1 and MSG Network.

WHAT THE INDUSTRY SAYS

  • "Julie is a smart, connected, strategic and savvy communications professional. But what sets Julie apart from so many of her peers is her innate marketing and creative skillset and the ability to think far beyond the traditional. Julie is an experienced communications suit wrapped in marketer’s clothes; she delights in the challenge, loves her work and is fueled by limitless ideas."

    CAMERON BLANCHARD

    EVP, Communications, CHARTER

  • “Julie possesses a diverse and deep knowledge of media relations and communications strategy that makes her uniquely qualified for a broad range of executive challenges in media. I still consult with Julie for PR and communication advice in my current position with public radio.”

    SAL LOCURTO

    NPR, Senior Director Broadcast Program Strategy

  • "Julie is a strong PR leader. She built a solid and flexible communications strategy to accommodate a nimble and ever-changing business. She quickly became a trusted advisor to the executive and leadership teams and was frequently sought out to pressure test ideas and bring fresh thinking to a range of projects.”

    SARA EWELL

    Former Head of Business Development, Craftsy/Bluprint